This campaign was amazing to work on as Kotex and their advertising agency were very clear in their communication regarding brand positioning  and key elements of which they were looking to promote.

We developed this idea of capturing “woman on the street” questions and comments from which the Kardashian’s could respond.

Not knowing how willing women would be to sharing their most intimate coming of age stories on tape before a camera I was amazed at the amount and quality of content we were able to capture.  The stories were amazing (many we simply could not use) and I was once again reminded at how much I truly love the power of non scripted entertainment.

As always the Kardashian’s were on spot and real professionals.