Sep
0

House at the End of the Street & Candace Accola

Candace’s association with Vampire Diaries and the thriller genre made her a natural for helping promote HOUSE AT THE END OF THE STREET.

Successfully matching the talent with the right moviegoing audience has proven a successful strategy for numerous studios who have leveraged the appeal of celebrities like Bethenny Frankel, Patti Stanger, Jake Pvelka and Candace Accola to promote theatrical releases.

 

Sep
0

Banksy (Animated) Love This

I love that Banksy appropriated Keith Haring‘s dog.  I met Keith when I was a freshman at NYU’s Tisch School of the Arts.  He was gracious, very cool and painted an original image on the back of my black motorcycle jacket which I cherish to this day (snapshot below).

Aug
0

Loving Ben Howard & Crazy P

An ardent fan and member of KCRW (who’s turned me on to a wide range of amazing music) I heard Ben Howard a few weeks ago and his new album Every Kingdom album has become my new musical obsession (along with Crazy P’s new release  When We On).

Aug
0

The Land of Decoration by Grace McCleen

Granted a novel written in the voice of a ten year old motherless little girl sounds terribly cloying and extremely annoying but I  caught this review in the New York Times, was intrigued so I downloaded it into my Kindle (immediate gratification is one great by product of ownership).

Grace McCleen has crafted an elegant novel through the voice of a 10 year old girl who drops surprisingly poetic gems.

“Perhaps his idea of a perfect day vanished a long time ago and he has forgotten how to imagine a new one”

“I wondered what it would be like to die, was it like going to sleep or like waking up?”

Having  devoured this piece of fiction and having loved every page of it I am left kinda surprised and perhaps a little embarrassed (I mean honestly, look at the cover, you don’t get much more girly than that) but there you have it, I loved The Land of Decoration so long live sentiment and irony be damned  (for now).

Aug
0

Hiking in the Redwoods

This week it’s hiking in the Redwoods.

I started early when the park opened because I wanted to hear the silence of the Redwoods when no one was around (amazing).

When returning to the parking lot I saw a little girl and her dad getting out of their car:

LITTLE GIRL: “Daddy is that smell ointment?”

DAD: “No honey, that’s the Redwoods”.

Aug
0

Hiking in Palm Springs

I ran away to Palm Springs last week and went on a long, amazing hike.  After finding a creek, jumping in and starting the trek back I found this “sculpture” created by another hiker.

Aug
0

The Best TV Prop Gift Ever

A good friend of mine manages one the stars of Breaking Bad and knowing what a huge fan I am gave me this prop (it’s actually rock candy and tastes like bubble gum).

Jul
0

TV Sizzle with Back Roads Entertainment

The idea for this TV series came out of research I came across in Generation Buy that documented  a new cultural phenomenon where today’s moms are raiding the closets of their teenaged daughters and copying their style of dress.

I believe this phenomenon is indirectly tied to “peerenting” where the lines between parent and peer are increasingly blurred. Moms today take better care of themselves and their bodies and the resulting pressure to look and act young is manifesting itself in new and interesting ways.

The original idea was pitched and then improved upon by Colby Gaines who immediately understood the opportunity and together we created a great sizzle.

Jul
0

Talent Acquisition For Miracle Whip

When Miracle Whip extended their KEEP AN OPEN MOUTH campaign online their creative agency needed a solution to quickly cast and close a diverse range of talent.

Working between two sets of demanding clients (Madison Avenue & Hollywood) can be a challenge but the short hand developed with Alloy’s lawyers helped speed this process along and we were able to cast and negotiate deals with Wynonna Judd, Jeffrey Tambor and Michael Ian Black.

Jul
0

Candice Accola (Vampire Diaries) For Alloy Entertainment’s “Dating Rules From My Future Self”

After reading an article in the New York Times on social engineering films of the 1950′s I became intrigued with the concept of utilizing their classic style and format to address contemporary issues.  Social engineering and the impact social media has had on modern dating seemed a natural alliance and the idea of this video series was born when creating branded content to support Alloy Entertainment’s second season of Dating Rules From My Future Self.

Ford received earned media and social promotion for the 2013 Ford Escape when I got Candice to tweet the photo below.

The video will launch later this year just launched!