Even before launching the series (Style Rules) has started to garner industry buzz. The first episode generated organic pick up from the blogosphere and (from what I’ve seen thus far) the series promises to be very entertaining.
The idea for Style Rules is quite simple; Rachel Zoe finds interesting pairs of stylish women (and maybe even a few gay men) and utilizing the new LG Marquee; surprises them with phone calls and style challenges relating to key brand attributes of the new LG phone.
Cast members were kept in the dark about who was calling (told only to expect a call from a style and fashion icon) which provided a great opportunity to capture an authentic and enthusiastic response.
UPDATE: New York Episode
UPDATE: Minneapolis Episode
Below is a shot from the set.


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