Craig Bland // CSBland.com

While still at BuzzMedia I met Angel and her family in South Carolina before she moved to New York. Before moving to Alloy there were three deals BuzzMedia needed my help to close; one involving BuzzMedia and Concrete Loop, one involving Kim Kardashian and BuzzMedia and last involving BuzzMedia and Ford.

Eighteen months after leaving Buzz it was great to catch up with Angel and see how she’s thriving in New York City and how well the relationship with Buzz is working out.

Angel has an artist’s soul, a brilliant future and don’t forget to check out her book (I was really touched to find my name in the acknowledgements).

My favorite photo below.

Although the positioning was incorrect (these were not endorsement vehicles), the following article kicks off the new division I headed up at BuzzMedia.

This campaign was amazing to work on as Kotex and their advertising agency were very clear in their communication regarding brand positioning  and key elements of which they were looking to promote.

We developed this idea of capturing “woman on the street” questions and comments from which the Kardashian’s could respond.

Not knowing how willing women would be to sharing their most intimate coming of age stories on tape before a camera I was amazed at the amount and quality of content we were able to capture.  The stories were amazing (many we simply could not use) and I was once again reminded at how much I truly love the power of non scripted entertainment.

As always the Kardashian’s were on spot and real professionals.

I’d like to think that I “discovered” Jared. Jared was the very first blogger with which I did a distribution deal.  

Four years ago Jared was an unknown commodity and nowhere near the powerhouse and social influencer he is today so much has changed for jared but what’s remained consistent is his genuine love and unabashed appreciation for celebrities and pop culture.  

This guy is the real deal. An authentic and original voice mixed with a passionate and highly intelligent mind.  I have great respect for Jared and all he’s accomplished and I look forward to watching his exciting future unfold.

I produced this video as a way to introduce major advertisers to the Jared story but more to come on that shortly.

This was a promo video I produced nine months ago and forgot to post for the launch of Kendra’s sports pole.

I created this viral video for A Socialite’s Life to generate awareness and new sampling.  The text was written by Lisa Timmons and the video was shot by Wayne Ford.  

The concept was to juxtapose amazing images of ”the beautiful life” with a really horrid and nasty sounding inner monologue.

Whitney Port promotion (sponsored by Paramount’s She’s Out of My League) shot at Joe on Waverly Place will launch on Monday March 8th on Whitney’s official site!

A key element of these types of online promotions is distribution not only across the Internet but in other forms of media including print (see the great pick up we got in OK! below….they even mention the movie) and television (see here).  I had a great time shooting this and Whitney (as always) was a real pleasure.

I had a great time working with the Kardashians (this time with Kris and her daughters).  I find them to be consistently professional with an uncanny ability to hit it on the first take.

Kim was a pleasure to work with and I enjoyed creating this idea that wound up being sponsored by Sony Ericsson! The idea of this video is to provide one of Kim’s fans an opportunity to meet Kim and receive a makeover from her “Glam Squad“.

This is the first time a Fortune 500 company has aligned itself with Kim and her website and i am confident we’ll see more smart companies do the same.

The video successfully utilizes a process I call “directed U.G.C.” where we have someone tell their own story in their own words through use of a flip camera then combine that content with professionally shot footage.