The authenticity and off the cuff feel of UGC has always intrigued me but the content can sometimes suffer when what’s captured is poorly shot and / or exceedingly dull. The creative challenge was to develop a celebrity driven series that combined professionally shot footage with an insider / UGC feel utilizing footage the celebrity captures themselves.

With the intent of providing users an authentic experience and a glimpse into the off camera lives of their favorite celebrities I developed “My Day My Life” as a series  which performed consistently well on Alloy’s YouTube Channel.