To support the launch of the HTC Status which had a one click upload button to Facebook this series was developed to provide users an exclusive look at Leighton’s creative process in writing songs with her band Check in the Dark and explore how a celebrity like Leighton utilizes social media to connect with fans.

In addition to creating the series I negotiated the deal with Leighton’s management team, worked with the brand to identify product integrations and executive produced the content.

Conversion and completion rates were extremely high and the series garnered tremendous organic pick up which (as a result of careful planning and coordination with appropriate internal and external parties) resulted in additional promotion for HTC through earned media across the blogosphere.