Mar
0

Socialite Life Viral Video

I created this viral video for A Socialite’s Life to generate awareness and new sampling.  The text was written by Lisa Timmons and the video was shot by Wayne Ford.

The concept was to juxtapose amazing images of ”the beautiful life” with a really horrid and nasty sounding inner monologue.

Mar
0

Sponsored Video Production in NYC Last Week.

Whitney Port promotion (sponsored by Paramount’s She’s Out of My League) shot at Joe on Waverly Place will launch on Monday March 8th on Whitney’s official site!

A key element of these types of online promotions is distribution not only across the Internet but in other forms of media including print (see the great pick up we got in OK! below….they even mention the movie) and television (see here).  I had a great time shooting this and Whitney (as always) was a real pleasure.

Mar
1

Kim Kardashian, Khoe Kardashian and Kris Jenner

I had a great time working with the Kardashians (this time with Kris and her daughters).  I find them to be consistently professional with an uncanny ability to hit it on the first take.

Dec
1

Get Your Glam on with Kim Kardashian For Sony Ericsson Launches Today!

Kim was a pleasure to work with and I enjoyed creating this idea that wound up being sponsored by Sony Ericsson! The idea of this video is to provide one of Kim’s fans an opportunity to meet Kim and receive a makeover from her “Glam Squad“.

This is the first time a Fortune 500 company has aligned itself with Kim and her website and i am confident we’ll see more smart companies do the same.

The video successfully utilizes a process I call “directed U.G.C.” where we have someone tell their own story in their own words through use of a flip camera then combine that content with professionally shot footage.

Glam Sqaud Waits To Swoop In!

Picture 41

Dec
0

Meeting Kim Kardashian’s Glam Squad

Producing this video is what generated the idea for Get Your Glam On With Kim Kardashian!

Dec
0

Bethenny Frankel For LIFE AS WE KNOW IT

Interested in reaching cool moms to promote Warner Brothers’ Life As We Know It we created this video with Bethenny Frankel who provided her personal take on the coolest moms in pop culture.

Dec
0

Whitney Port Branded Content For JC Penney

I had so much fun generating this idea and creating this promotion.

The video utilizes a new process I developed called “directed U.G.C.” where we have someone tell their own story in their own words through use of a flip camera then combine that content with professionally shot footage.

I was really thrilled to have JC Penney participate (and Wayne Ford did a great job as DP…check out the priceless shot he got of the promotion winner meeting Whitney)!

Get Schooled in Style With Whitney Port For JCPenney

Craig_WhitneyPort-1

Dec
0

Fun With The Kardashians

My meatballs idea ended up being kinda funny. The K’s were pros and both Khloe and Kourtney are really hilarious!

Khloe and Kourtney Dash Through Ikea

Craig_K_K_Ikea_2

Dec
Nov
5

Kim Kardashian Look Alike Contest With A Twist!

This was a programming idea I developed for Kim’s official site that postioned real girls that look like Kim Kardashian against drag queens that look like Kim Kardashian with users voting on celebuzz. This internet programming idea drove tons of engagement and pageviews and got kicked off on The Tyra Banks show (video clip below is pretty funny).


Queen of the Kims Look Alike Contest on the Tyra Banks Show

Queen of The Kim's and Tyra Banks