The idea for this TV series came out of research I came across in Generation Buy that documented  a new cultural phenomenon where today’s moms are raiding the closets of their teenaged daughters and copying their style of dress.

I believe this phenomenon is indirectly tied to “peerenting” where the lines between parent and peer are increasingly blurred. Moms today take better care of themselves and their bodies and the resulting pressure to look and act young is manifesting itself in new and interesting ways.

The original idea was pitched and then improved upon by Colby Gaines who immediately understood the opportunity and together we created a great sizzle.