After reading an article in the New York Times on social engineering films of the 1950′s I became intrigued with the concept of utilizing their classic style and format to address contemporary issues. ┬áSocial engineering and the impact social media has had on modern dating seemed a natural alliance and the idea of this video series was born when creating branded content to support Alloy Entertainment’s second season of Dating Rules From My Future Self.

Ford received earned media and social promotion for the 2013 Ford Escape when I got Candice to tweet the photo below.

The video will launch later this year just launched!